
About me
My work is about the wonder that wakes up the heart, bridging the sacred and secular, the scientific and the spiritual.
I am a ritual designer, creative facilitator, idea doula, educator and ‘serendipiter’.
For 20 years, I have been creating experiences designed to connect us to our creativity, to each other, to ourselves and to the possibility of wonder.
As a ritual designer, I create bespoke ceremonies to honour the thresholds in our lives, be that a rite of passage for an organization at a point of transition, an individual stepping across a threshold in life or work, or any number of other transformations that call for a moment of meaning.
For example, in June 2025 I am leading a dawn ritual for 1000 global change-makers gathering at the 2025 Global Hearth Summit in Ljubljana, weaving together a Slovenian Summer solstice tradition with a lived experience of ecological belonging, in a magical candle-lit riverside procession designed to awaken the mythic imagination.
Other examples of ritual design include a collaboration with world-renowned neuroscientist Beau Lotto to explore the relationship between meaning-making, perception, and ritual in a groundbreaking event in New York for L'Oréal.
I also collaborated on a truly extraordinary VR project with computational molecular physicist David Glowacki which elicited a response indistinguishable from subjects who took medium doses of LSD or magic mushrooms, as cited in the MIT tech review. (I’m even a co-author on this paper about it entitled Isness: Using Multi-Person VR to Design Peak Mystical-Type Experiences Comparable to Psychedelics - have a read if you’re curious.)
As a creative facilitator, I remind individuals and organisations how to play, get creative and shift their perspective so that they see the world afresh. I have designed and led experiential workshops for everyone from 7-year-olds to CEOs, working with organisations as diverse as Google, the United Nations, the BBC, the Law Society, Warner Music, Lush, the Ministry of Justice and Bank of America, including the co-creation and co-facilitation of a two-day retreat for the World Economic Forum, working with the team who curate Davos. I am also a trainer and course designer with Abracademy - where my official title is Wonder Woman - and an associate at Meeting Facilitators where I bring my expertise in creativity, communication, and how to make work feel like play.
I also founded a successful not-for-profit, now dormant, set up to remind parents and children how to connect through playing in nature, which was granted £238k in BIG Lottery funding, and went on to run residential workshops for hundreds of families.
In my capacity as an educator, I have been Professor at the College of Extraordinary Experiences where I led the participants through the process of designing their own funeral - the one ritual we all share and yet so rarely engage with - and am on the Faculty of the Odyssey Works Experience Design Certification Program teaching an international cohort of 30 experience designers, alongside the leading lights in the field of transformative immersive experience.
I was also a visiting lecturer at the University of the Arts London teaching ritual design and mentoring students with their projects and spent a year creating bespoke experiential adventures for a world-leading department of quantum physicists at the Centre for Quantum Photonics in Bristol University, who labeled me as the “creative angel, sage, oracle, and advisor in residence”. (Their words, not mine.)
My work as an “idea doula” and creative coach is about curating personalised experiential journeys designed to help people reconnect with their creative inspiration, access flow states and align their work with meaningful purpose, as well as incorporating individual ritual design where it is warranted.
I support entrepreneurs, creators and people of all levels of experience to bring their ideas to life, connecting to their innate creativity as the key to sustainable inspiration and have helped “birth” books, businesses, albums, personal pilgrimages, projects and international events.
I spent a year broadcasting live to Psychologies online community of 1.3 million subscribers every month and have been featured in Psychologies magazine, The Sunday Times, Amica, ES magazine, and Radio 4's Digital Human. My role as ritual designer at Grace Gelder’s self-marriage in 2014 was part of a viral news story that was covered by international media outlets from broadsheets and tabloids to radio and talk shows the world over.
In 2012, I co-produced a 36 hour long immersive theatre production for an audience of one in San Francisco, which was covered by the New York Times. Then in 2024, I was the recipient of my own Odyssey - a 36 hour transformative experience, made for and about me by 15 international artists - and share the whole story here.
I am also a voice artist - both spoken and sung - and whether I am giving an inspirational talk, guiding a meditation, leading a ritual, performing a song or narrating a TV series, my voice has always been the conduit through which I share my creative inspiration.
I have been a keynote speaker at Google, Sunday Assembly, and the UN International Day of Happiness and my TEDx talk ‘Why we still need ritual’ has had over 30k views.
(It has also been known to make people cry. Go on. Watch it.
And if you find that it brings a tear to your eye, let me know.)
As a voiceover artist, I have worked with clients such as the BBC, Pearson Education, and AXA, and narrated the eight-part series The Retreat which was screened on prime time BBCTV and then on Netflix. I am also a prolific singer-songwriter who has recorded and performed everywhere from India to Italy and LA to London, continuing to write and perform for pleasure, as well as singing on a Hollywood movie soundtrack in 2017.
I got into Oxford University to read English literature at the age of 16 and have studied everything from poetry to playwork and showmanship to shamanism, exploring a wide variety of personal development techniques and learning that many different paths lead to the same mountain top.
As a ‘serendipiter’, I guide people on mini adventures that activate pronoia - the idea that the world is secretly conspiring to shower you with blessings - through random acts of kindness and covert acts of beauty. I also practise what I preach and write love letters to strangers and leave them in nooks all over the city.
I currently live on my beautiful houseboat in London and I am exploring the creation of a “monastery for artists and experience designers” somewhere in Europe, where moments of meaning are made as magical artworks and experiences are both created and gifted, as acts of collaborative creativity and sacred, soulful generosity.
If this inspires you as much as it does me, get in touch.